翻訳と辞書 Words near each other ・ Return to the Land of Wonders ・ Return to the Last Chance Saloon ・ Return to the Lost Planet ・ Return of the Tyrant ・ Return of the Ugly ・ Return of the Vampire ・ Return of the Wu & Friends ・ Return of Toofan Mail ・ Return of Wax ・ Return of writs ・ Return on assets ・ Return on capital ・ Return on capital employed ・ Return on Change ・ Return on equity ・ Return on event ・ Return on investment ・ Return on marketing investment ・ Return on net assets ・ Return on tangible equity ・ Return period ・ Return Point ・ Return ratio ・ Return receipt ・ Return Sludge Pumping Station, Fields Point Sewage Treatment Plant ・ Return specialist ・ Return statement ・ Return stroke (disambiguation) ・ Return Textiles ・ Return the Favor Dictionary Lists mini英和辞書 mini和英辞書 Webster 1913 Latin-English FOLDOC Wikipedia English ウィキペディア

翻訳と辞書　辞書検索 [ 開発暫定版 ] スポンサード リンク Return on event ： ウィキペディア英語版 Return on event What is ROE (Return on event) and how is it used. Return on event (ROE) is a term used in event marketing, compared to rate of return ROR, also known as return on investment ROI, which is the ratio of money gained or lost on an investment.〔http://www.synection.net/PDF/Delivering%20Greater%20ROE.pdf〕 The initial value of an investment does not always have a clearly defined monetary value. In event marketing the purpose of an event can be awareness of a new product, trials, brand commitment, brand building or multiple. Similarly, the final value of an investment, also does not always have a clearly defined monetary value, but can add value to a brand instead of contributing money in sales. Calculating your return on event (ROE): #Collect the amount of people who has been directly in contact with your event (received a sample, recorded a song, had a picture taken etc. etc.) #The amount of money invested by the client. #Collect the amount of people who has been indirectly in contact with your event (by standers, people who have passed and seen the event) #Calculate your “price pr. contact” (separate for directly and indirectly contacts) by dividing amount of contacts by amount of money invested. #Record video footage or observe over a period of time, to analyze an estimate of how long time people dwell at your event to find your dwell time. Besides the clearly defined value above, an event can for example contribute in social medias by gaining “likes” or followers on Facebook and Twitter, connect to the existing “fans” and or followers on Facebook and Twitter etc. Return on event is also a valuable tool in the sales phase, and should be implemented before the event, to set goals and guidelines for the event. The event marketing companies can use return on event to analyze and present facts, estimated contacts, contact price etc. before the events to the client. Return on event after the event will be clearly defined, and can be used by the client to show the impact of the event. == References == 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Return on event」の詳細全文を読む スポンサード リンク 翻訳と辞書 : 翻訳のためのインターネットリソース Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.